About Us

China's leading designer men's underwear e-tailer has arrived!

Still unsure of what to get for your boyfriend’s birthday, ladies? Thinking of jazzing up his staid wardrobe but not quite sure where to start? Fret not!

Enter manifesto - an exciting new multi-brand designer menswear retail concept targeted at young and trendy urban, metropolitan males that promises to take China by storm.

The manifesto collection, consisting of premium underwear, swimwear and fitness gear from four top designer menswear labels – C-IN2, N2N Bodywear, DT Underwear and Private Structure, is geared to the fashion-conscious, body-conscious metrosexual male.

Established in May 2006, manifesto is China's first and only e-tailer for premium designer men's underwear from top international brands. Its unique click-and-mortar business model allows customers to either purchase products online from the comfort of their homes or to check out the latest designs in its Shanghai boutique.

With more blockbuster brands to come, manifesto is well-poised to make quick inroads into inland China, and to revolutionise men's wardrobes here.

For further information on manifesto, e-mail info(@)manifesto.com.cn 

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Four fabulous brands for all the wonderful men of China!

C-IN2 believes that you often need to look better getting undressed than you do when you got dressed. C-IN2 – which means “See Into” – is designed for men with active lifestyles. C-IN2 products are versatile, fashionable and designed to fit, feel and look better on you. Gregory Sovell, the founder of C-IN2 underwear, is the same designer behind the 2(x)ist line which took the world by storm in the early 90's. Sovell has been regarded as a leading innovator in the underwear industry. He is credited with setting new standards for quality and fit by re-engineering underwear construction methods.

DT Underwear was started by David Tomkinson in July 2003 in Australia with a philosophy of giving men an alternative to underwear that was available at the time. Apart from being David's initials, DT also has another (slang) meaning in Australia - any schoolboy will know that his DTs are his swimming trunks (DT stands for "dick togs"). The idea was to create underwear that was comfortable and clasically styled. We only use natural fabrics - we want only 100% cotton next to our skin, not space-age fibres. We believe underwear just like any other piece of clothing is an expression of our personality so our underwear isn't limited to three colours: white, black and grey but comes in bold colours and prints mostly inspired by retro patterns. In this sense, our underwear is more than just underwear, it's fashion!

N2N Bodywear features original designs by Los Angeles-based designer . Specialising in unique men's apparel N2N ("Next to Nothing!") offers original designs in men's swimwear, underwear, and sportswear. Its cutting edge designs fit a man's body like a glove! Make a splash and turn heads this summer with N2N Bodywear!

Private Structure, Malaysia's most promising home-grown menswear label, has of late been making waves in regional fashion capitals such as Singapore and Tokyo. The PS anchor is our assurance that your innerwear is original Private Structure innerwear. In a distinctive design that sets it apart from ordinary brands, it contains information about your product size, material and washing instructions. We've left it on the exterior of your innerwear to free your body from any possible irritation.

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FOUNDER

manifesto is the brainchild of Kenneth T, who hails from the beautiful island of Singapore. A brand communications and media relations specialist whose work has taken him to places such as Germany, East Europe and now China, Kenneth has worked with top brands such as Louis Vuitton, Nokia, Genova Tourism, InterContinental Hotels, Crowne Plaza Hotels, Holiday Inn Hotels, Euronext.LIFFE and the Italian Trade Commission. Armed with a one-way ticket and dreams of dominating China, the 29 year old graduate of the National University of Singapore and University of Cologne came to Shanghai in January 2003, and has not looked back since.

Passionate about deaf issues, Kenneth was an active volunteer sign language interpreter with the Wataboshi Movement (Singapore) and the Asian Deaf Association (Singapore). In his spare time, Kenneth can be found tinkling on the piano, indulging himself in a bubble bath, or taking care of his menagerie of pets.

If you have exciting new business ideas to share, millions of dollars in the Cayman Islands waiting to fund our expansion, a complaint to lodge, or just want to ask Kenneth out on a date, email him at kenneth(@)manifesto.com.cn